Brew collab ft. Gathering Place Brewing, Sketchbook Brewing & Briess.

“Have you met a lager lover before? It’s a passionate group.” If you haven’t yet, you’re about to soon.

Lager & Friends is an annual beer festival presented by Gathering Place Brewing in Milwaukee, WI. The essence of the event is genuine and simple: to showcase the diverse world of lagers and celebrate the friends that drink them with us. Mark your calendars for Saturday, June 22nd, from 12-4 pm, set at Gathering Place’s Riverwest Taproom – 811 E Vienna Ave, Milwaukee, WI 53212.

Prepare to be delighted as skilled brewers unveil their masterpieces, showcasing the meticulous techniques essential for crafting exceptional lagers. Indulge in a journey through 40+ lagers from esteemed breweries across Wisconsin where the samples are unlimited.

Each Regular $40 event ticket grants a limited-edition Lager & Friends pint glass, and a delectable spread of complimentary brats, dogs, and Bavarian pretzels to tantalize your taste buds. Plus, take home a cherished Lager & Friends sticker and seize the opportunity with a coupon for 20% off a purchase in the Gathering Place taproom. For only $15 more, eventgoers are welcome to bump up their ticket to the “Lager Lovers” level, which includes all the General Ticket items plus a 4-pack of 16oz to-go cans of the Lager & Friends collab beer (limited quantities). Designated drivers, they’ve got you taken care of too – $15 tickets are also available!

Did you know…Lager & Friends has become the premier lager-only beer festival in Wisconsin?
A gathering of friends and eventgoers from last year’s festival.

To hold a beer festival centered on lagers and friends, without crafting a beer with your mates, would be unthinkable. Gathering Place Brewing understands this well, having united old and new acquaintances to co-create a special brew. A tap on the shoulder a few years back initiated the friendship between Gathering Place and Sketchbook Brewing in Skokie, IL, and they have teamed up ever since for Lager & Friends. As for Briess, this marks our inaugural year participating in this festive gathering, and we’re honored to support it as a sponsor!

Proof I was put to work!

As Briess Marketing Coordinators, who usually plan and promote our products and events behind the scenes, both Jamie Skelton and I were thrilled to have the opportunity to be invited for this brew collab day. From pouring our very own Briess malt into the mill to digging out spent grain, we discovered every step offers a lesson in the art of brewing. However, Jamie and I haven’t been able to figure out hops quite yet, but we’ll leave that for the experts.

When you have two breweries nestled by Lake Michigan and two Briess Malt locals hailing from the “Malibu of the Midwest” [Sheboygan], it’s only natural to concoct a beach-inspired lager perfect for sipping on hot summer afternoons. At Lager & Friends, be sure to look for the exclusive beer, titled “84.8 Lager,” a tribute to the precise distance between Gathering Place and Sketchbook. Anticipate a delightful fusion of flavors, showcasing all that embodies Briess in this refreshing brew:

60% Synergy Select Pilsen Malt
30% Brewers Yellow Corn Flakes
7% Goldpils® Vienna Malt
1.5% American Honey Malt
1.5% Carapils® Malt

Idaho 7

ABV: 5.4%

SRM: 2.8

Malt: the heart and soul of beer.

Trust me, blending different circles of friends opens a world of opportunities, maybe even a new beer. Cheers to friends – both familiar faces and those yet to cross our paths!

Join us for an unforgettable celebration of camaraderie, craftsmanship, and, of course, fantastic lagers! Tickets for the 6th annual Lager & Friends can be purchased here: