Briess is proud to introduce the sixth edition of our “Why I Brew with Briess” advertising campaign, featuring Matt Potts, Founder and CEO of Destihl Brewing in Normal, Illinois (video link below).
Matt’s brewing journey began in 1995 as a homebrewer, inspired by the flavor and character he found in Briess Victory® Malt. From those early batches to the launch and growth of Destihl, his commitment to crafting bold, expressive beers has remained constant.
Today, Destihl Brewing stands as one of the Midwest’s most innovative and award‑winning craft breweries, celebrated for standout beers like Tourbus® Hazy IPA in the Deadhead Series, which has earned multiple Gold medals (2021 and 2025) at the Great American Beer Festival® in one of the industry’s most competitive categories.
Briess is honored to work alongside Matt and his talented team, supporting their pursuit of remarkable, flavor‑driven beers. Their commitment to excellence exemplifies what this campaign is all about, highlighting brewers who trust Briess’ ingredients to bring their creative visions to life.
Matt has an amazing story of turning his passion into award-winning craft beers. Check out the video below.